BLUELOUNGE DESIGN PRESENTS THE SANCTUARY
A Functional Refuge For Your Personal Items
Tuesday, 1 April 2008
PASADENA, CA - Bluelounge, the Pasadena-based multidisciplinary design studio that creates a synergy of product, graphic, and interactive design, introduces The Sanctuary, an integrated charging station that offers a central location to place the multitude of personal items carried by people in their everyday lives. In addition to its electronic functionality, Bluelounge’s handsome design provides the perfect safe haven for credit cards, wallets, money clips, loose change, keys and other often-misplaced personal affects. The Sanctuary, offered in white or black with a reversible black/tan inner tray, retails for $129.95 US Dollars and will be available immediately through www.bluelounge.com, www.frontgate.com, and at Bluelounge retailers this Spring. (www.bluelounge.com/storelocator)
“People today stay connected through a variety of portable, electronic devices. Unfortunately, these items are often misplaced or left uncharged. That is why I created The Sanctuary,” says Dominic Symons, Principal of Bluelounge. “The Sanctuary is the only ‘universal’ charging station for all of one’s personal electronics. It’s a beautifully simple solution to a real everyday problem.”

With The Sanctuary, users can now charge their cell phone, iPod®, PDA and headset simultaneously in one compact location. It contains a universal cell-phone charger compatible with over 1500 electronic devices from over 35 brands and hundreds more via a USB port. The Sanctuary user can be confident that their personal electronics will be compatible without having to purchase additional tips and connectors. Fashionably concealing these multi-functional electronic capabilities, the Bluelounge product is also a chic and accessible addition to the home.

The Sanctuary performs its functions with ease and elegance. It is designed for daily use at one’s kitchen counter, bedside table, or office desk. Bluelounge Design’s use of materials creates a substantial weight to the product, combining innovative technology with high quality craftsmanship. The Sanctuary is made from injection molded ABS, which is then coated for a high-end gloss finish. The inner tray is finished with flocking in black and tan (reversible) and the base is manufactured with a flat injection molded rubber plate.
About Bluelounge
Bluelounge, founded in 1999 by designers Dominic Symons and Melissa Sunjaya, is a multidisciplinary design studio that creates a synergy of product, graphic, interactive design and original illustration. Bluelounge products are distributed through over 100 U.S. locations and 17 international distributors, promotional agents and licensees. Bluelounge’s design studios and administrative offices are based in both Los Angeles and Jakarta, Indonesia. In addition to their own branded products, Bluelounge has undertaken design commissions for major corporations such as Airwalk, Microsoft, Panasonic, and Trina Turk.
Contact:
Adam Abdalla
Susan Grant Lewin Associates
212.947.4557
adam@susangrantlewin.com


